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By Thomas Lockwood and Thomas Walton
Copublished by DMI & Allworth Press, 2008, 226 pages.
Building Design Strategy offers innovative insights on using design as a strategic resource. Editors Thomas Lockwood and Thomas Walton of DMI have gathered wisdom from more than 25 international experts, including CEOs and presidents of major design firms, brand managers, and professors of design. In Building Design Strategy, this first-hand knowledge is combined with fascinating case studies of corporations such as Procter & Gamble, Caterpillar, Microsoft and Target to present the role of design as it relates to corporate strategy. This compelling blend of theory and practice explores the different types of design and the benefits of implementing strategy in design, including:
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