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CORE DESIGN IDEA (CDI) AS NUCLEUS FOR INDIVIDUAL, INNOVATIVE DESIGN SOLUTIONS<\/p>\n
ABSTRACT
\nThe paper presents intermediate results of an ongoing study about conceptualization in early design stages \u2013 core design ideas. From the view of industrial psychology, the core design idea is the most important stage in the design process, because its availability determines the success regarding the design object and process. A core design idea is the first solid unit of knowledge in design processes with ill-defined problems. In the Design Process Planning, which is based on the industrial-psychological Action Regulation Theory, core design ideas act as a compact guiding principle. They include the anticipation of the result and regulate the course of the design process. In this paper first hypotheses will be derived from a qualitative description of features of core design ideas. An experimental, theory-based field study in transportation design rests upon these hypotheses. Early results as well as investigation methods will be presented. The aim of this study is to clarify the existence as well as the description\u00a0 mode and function of core design ideas.<\/p>\n
Jens Krzywinski\u00b9 and Kerstin Bongard\u00b9
\n\u00b9Chair of Industrial Design Engineering, Faculty of Mechanical Engineering, Technische Universit\u00e4t Dresden,
\njens.krzywinski@tu-dresden.de,<\/p>\n
KEY WORDS
\ndesign theory and methods, field study, design concept<\/p>\n